Talent & Brand Ambassadors
from AJ Promotions
welcome to
AJ Promotions
Turn heads and spark conversations with some of the most legendary names in the world of sports. Our impressive talent catalogue can make your brand campaign, TV ad or corporate event one to remember.
AJ Promotions partner with sporting stars past and present in a range of fields, including football, boxing, rugby and many more. We offer tailored packages for your corporate or media requirements and can provide a sports personality perfect for the occasion.
our
Brand campaigns
Creating Unforgettable Fan Experiences at Anfield with Ladbrokes
AJ Promotions were delighted to work alongside long term client Ladbrokes to deliver another successful football activation, bringing fans closer to the game they love. As part of this season’s competition, lucky winners were given the opportunity to take to the pitch at the iconic Anfield stadium and experience a once in a lifetime matchday, […]
The wait is over… introducing Gazza8
Proud to have worked with Paul and the team on this amazing project, bringing Gazza8 merchandise back to life. A brand built on passion, personality, and an iconic football legacy. From unforgettable moments to timeless memories, this collection captures the spirit of one of football’s most recognisable names. Shop the collection here: https://gazza8.com/
John Barnes raps ‘World in Motion’ on London Eye
AJ Promotions were delighted to work alongside Merlin Entertainments and the London Eye to deliver a truly unforgettable football activation featuring England legend John Barnes. Ahead of England’s World Cup campaign, John performed his iconic World in Motion rap 400 feet above London on top of the London Eye, creating a unique football moment that […]
Domino’s creates ‘pizza-friendly’ England and Scotland shirts
AJ Promotions were delighted to work with long term client Domino’s alongside football legends Gary McAllister and Terry Butcher on a fun and creative World Cup themed campaign. The project brought together nostalgia, humour and football heritage with the launch of the Domino’s Shirtiette, a playful nod to one of the most iconic moments from […]
Harry Redknapp and Specsavers launch search for Britain’s ‘Best Worst’ football team
AJ Promotions played a pivotal role in securing legendary football manager Harry Redknapp to front Specsavers’ innovative Best Worst Team campaign, aimed at transforming the fortunes of grassroots football clubs across the UK. Working closely with Specsavers, AJ Promotions helped bring Redknapp on board to launch and elevate the nationwide search for the country’s most […]
Jimmy Carr hosted the inaugural Northamptonshire Business Excellence Awards 2018
AJ Promotions was tasked with delivering a high-profile entertainment element for the Northamptonshire Business Excellence Awards 2018, aimed at celebrating the county’s most successful businesses and creating a memorable evening for attendees. Recognising the impact of having a nationally recognized figure, AJ Promotions successfully secured renowned comedian Jimmy Carr as the event’s host, adding star […]
The Cheltenham Watch along with Alan Brazil, Ally McCoist & Ray Parlour
AJ Promotions proudly facilitated the participation of football legends Alan Brazil and Ally McCoist for an exclusive Cheltenham Festival watchalong, commissioned by Paddy Power. The event brought fans closer to the action with live commentary, expert insights, and entertaining reactions from three of the UK’s most iconic sports personalities, including Ray Parlour. Through AJ Promotions’ […]
Grab your (KP) Nuts this Movember
Balls, Plums, Bollocks, Gonads, whatever you call them it’s important to look after your nuts. That’s why the snack aficionados and all-round dry roasted legends at KP are supporting Movember this year, encouraging men up and down the UK to grab a handful and check their nuts. As if those delicious snacks weren’t enough already, KP have […]
Kick more fun into football – with eXpected Greggs
For the Greggs “eXpected Greggs” football campaign, AJ Promotions successfully secured high‑profile talent Ally McCoist and Chris Sutton to bring personality, humour and genuine football insight to a bold brand initiative by Greggs and Just Eat. The campaign transformed the often technical “expected goals” (xG) stat into “eXpected Greggs,” turning England and Scotland’s tournament performances […]
Marco Polo – team event Frankfurt
For the Marc O’Polo campaign, AJ Promotions played a key role in securing former German international footballer Thomas Hitzlsperger to amplify the brand’s values‑led activation and help strengthen its connection to sport, culture, and lifestyle. AJ Promotions facilitated Hitzlsperger’s participation at Marc O’Polo’s Partner Day in Frankfurt, where he took part in a live conversation […]